Victa
Cinemas - Victor Harbor, South Australia

The beautiful historic Victa
Cinemas are located in Ocean Street in Victor Harbor.
History of the Victa
Cinema
The Victa Cinema began operation on Saturday November 24 1923
as the Victor Theatre,under the control of Griffin Pictures,which
had shown films at the Victor Harbor Institute prior to the opening
of the Theatre. D.H.Griffin was a prominant local businessman
of the time, that later became mayor of Victor Harbor. It's first
two feature films were 'The Bohemian Girl' with Gladys Cooper
and 'Mord Em'ly' with Betty Balfour.
By 1926 there was a change of management and the cinema came under
the control of National Theatres who were also responsible for
managing the Wonderview also at Victor Harbor. Unfortunately National
Theatres went into liquidation in 1928 and Ozone Theatres Limited
took over it's control.
Under new control, the Victor Theatre was to be renovated throughout
with a dress circle to be installed providing an increased seating
of 350. The total seating capacity would then increase to 1000.
In November 1930, sound was
first introduced through the installation of a Western Electric
sound system at a cost of 3000 pounds. This contributed to the
theatre increasing its sessions to a nightly basis.
On January 14, 1931 a severe fire destroyed part of the theatre
to the value of 3000 pounds. This caused the theatre to close
it's doors for the remainder of the year whilst renovations and
alterations were implemented. A grand reopening of the Victor
Theatre took place on December 21, 1934.
In 1951 Hoyts purchased the Victor Theatre as part of a package
with Ozone. By 1959 with the introduction of television, attendance
to the Victor Theatre dwindled causing the cancellation of it's
Monday and Tuesday screenings. In 1960 the screenings were only
occurring on Wednesdays, Fridays and Saturdays. During school
holiday periods the cinema held screenings every night, however
by 1962 the cinema screened a matinee and evening session on Saturdays
only.
The decline of the cinema continued causing its closure between
October 13 and December 25 in 1963. Even in 1964 the cinema closed
longer term for the winter months starting straight after Anzac
Day until December 25.
In 1970 Hoyts sold the cinema for $25,000 to new owner Roy Denison
and was reopened under his control renaming it the Victa Theatre
for the 1970/71 Christmas school holidays. The cinema committed
itself to running Friday, Saturday and Sunday screenings over
the following 4 year period. Furthermore, the cinema held screenings
during each school holidays up until 1995.
Mr. Geoff Stock purchased the Victa Theatre in September of 1995
with an ambition to restore the complex to it's former glory.
The process began in 1996 with repairs and painting of the exterior
and renaming it 'Victa Cinema'. The foyer was then restored with
removal of curtains, repairs to walls, painting and replacement
of the art deco light fittings. Following on was the upgrading
of the projection room which included the installation of a platter
and Dolby Digital Sound system in 1997. Renovation of the auditorium
was a major project with the decision of converting the single
screen theatre to a twin cinema due to large competition arising
from newly built high profile Multiplexes. Consequently, the theatre
closed for its conversion in August of 1998 with it reopening
only a month later on September 11 in the upstairs area with seating
of 286. The downstairs auditorium was later completed and opened
on November 6, 1998 with seating of 297. The complete restoration
included seats being re-upholstered and re-carpeting of the foyer
area.
In February 2005 David and
Carol Stonnill bought the cinema from the Stock family, with the
intention of preserving and maintaining the beautiful art deco
building, and where possible improving the facilities for the
comfort of patrons.
In 2007 a hearing loop was
installed in the upstairs cinema (cinema 1) for the benefit of
hearing impaired patrons. This is located in the centre back four
rows.
Also in 2007 work was commenced
to install full reverse-cycle airconditioning.
Given the age of the building,
and size of the ground floor auditorium, this became a bigger
task than first anticipated. However, it was finally completed
in early 2008.
The next project is the re-upholstering
of the larger seats. When completed the older, smaller seats will
be replaced with larger seats.
Today, patrons of the Victa Cinemas enjoy the style and charm
of the original theatre and have a greater variety in the movies
that are shown. The Victa Cinema is a popular attraction in it's
own right and maintains the historical charm of Victor Harbor's
bygone era.

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